The Aim of the Name
Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same. As do magazine writers. So, say you are planning something that needs a name: your new company, a speech, an article, your website, your email address. STOP! Stop, and think.
Don't go with the first thing that hits you. Think about the aim of this endeavor. What are you trying to convey to those who will see or hear it? Joe Black, for example, has been selling life insurance for years, is now planning to incorporate, and needs a name for his new company. He likes the ring of Consolidated Advisors & Financial Associates Inc.---CAFAI for short. Whoa, Joe! What's the aim of the name? Is it to impress people with a long, unwieldy, impersonal, remote-sounding phrase? Or is it to convey the same reliable, personal service that Joe Black is already known for? The answer is obvious, Joe.
Incorporate under your own name. Joe Black, Inc. has the benefits of continuity, credibility, recognition, reliability, and stability---none of which attach to CAFAI.A speech is different. Speeches, and articles, need names that grab people. Unless you're a famous person, or talking about a famous person, enterprise, or event, you need some other way to attract their attention.
And all you've got to work with is the title. So look over what you've written, and write down all the different titles you can think of for your work. As you look at each of them over, ask yourself if you'd go to a talk with that title. If not, cross it out. Now try to shorten the ones that are left.
The fewer words the better. Do any of them have a bit of mystery, or wit, or maybe an interesting play on words?Need some stimulus? Go to the library. Fiction. Mysteries. Look over the titles.
Which ones stir you to pull them out, and scan a few pages? Why? Can you see anything in their titles that you might use in your speech or article title? A speech or article is a transitory thing, so needn't take too much of your time. But you'll be stuck with the name of your company for quite a while, so devote much more time to getting it right. Your website, and email address are in between. Not as temporary as a speech or article, but probably not as long-lived as your corporation. The aim of these names is to reinforce your company's image, and remind people of your business identity.
So Joe Black's web site could be named joeblack.com, or, if he wanted something wittier, BlackInk.com, and his email address could be joe@blackink.com. Joe, like most of us, has other interests than his business. He's a birdwatcher, and is planning an online newsletter and website for others with this hobby who already know him. A good name for his ezine could be Black Birds, and for his website www.blackbirds.com, then his e-address for it could be joe@blackbirds.com. Sometimes you can't make such an apt connection.
For example, when my ezine, which focuses on the marketing of financial services, was created it needed a name. I liked the acronym "TIP". But what could name I expand it into?Here's a few that came to mind:* The Insurance Practitioner* The Intelligent Planner* The Insightful Provider* The Interested Ponderer* The Insurance Professional* The Incorporated Practice, etc.To say nothing of all the variations that can be rung by switching the adjectives around.See what I finally decided on at: http://www.eTIP.ca/.
Don Pooley has shared his marketing know-how with audiences in major Canadian cities, London, Australia, Chicago, New York, San Francisco, Hong Kong, and Singapore, and now in his free ezine. Subscribe at www.eTIP.ca/, or get free article downloads, and redistribution rights info at www.eTIP.ca/Downloads/Publish.htmlA Step Ahead Prosthetics Goes Bionic
Hicksville, New York (ContentDesk) June 29, 2006 -- A Step Ahead Prosthetics, creator of the Skin Tones system and home to numerous world-record-holding amputee athletes, is now the first private prosthetics facility in the United States to offer the Power Knee by Ossur.
This is the first powered prosthetic knee available to above-knee amputees, and A Step Ahead is an official provider of Ossurs bionic technology.The Power Knee utilizes sensor technology combined with artificial intelligence, which gather sensory information so that the device can anticipate exactly where the prosthesis should be in relation to the rest of the users body.
By measuring motion, load, and position of the sound limb at the rate of 1350 times per second, the Power Knee walks for the amputee to produce a comfortable, anatomical walking pattern. The Power Knee gives above-knee amputees the ability to walk with better gait dynamics, allowing them to cover greater distances with less effort.
Insurance quotes > A Step Ahead Prosthetics Goes Bionic
The Aim of the Name
Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same. As do magazine writers. So, say you are planning something that needs a name: your new company, a speech, an article, your website, your email address. STOP! Stop, and think.
Don't go with the first thing that hits you. Think about the aim of this endeavor. What are you trying to convey to those who will see or hear it? Joe Black, for example, has been selling life insurance for years, is now planning to incorporate, and needs a name for his new company. He likes the ring of Consolidated Advisors & Financial Associates Inc.---CAFAI for short. Whoa, Joe! What's the aim of the name? Is it to impress people with a long, unwieldy, impersonal, remote-sounding phrase? Or is it to convey the same reliable, personal service that Joe Black is already known for? The answer is obvious, Joe.
Incorporate under your own name. Joe Black...
The Aim of the Name
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Independent Film Focuses on Individual Forgotten by State's Largest Insurance Organization-The Newest ENRON
As State Compensation Insurance Fund celebrates it's 90th year of providing worker's compensation for injured workers, it does so with the biggest black mark and corruption ever known in the state of California. After 90 years, no significant changes have been made to keep up with today's technology or today's injuries.There are no laws that govern State Fund. There are no regulations or rules to regulate their rates.While everyone complains about them, they remain untouchable by any governmental or legal agencies. Almost Broken is the first movie made by injured workers, for injured workers. This film exposes the secrets and lies about California's biggest insurance company.
State Fund, insures over 60% of the small businesses in the state of California while making it's own rules as it goes along.
While the rates of insurance provided by State Fund have gone up, the employers are victims as well.
They too fall at the mercy of the rates made up by this company...
Insurance quotes > Independent Film Focuses on Individual Forgotten by State's Largest Insurance Organization-The Newest ENRON
The Complete Las Vegas Car Rental Checklist, Tip & Tricks
Copyright 2006 Karin Manning
There is a lot of money to be saved by taking the time to learn some tips and tricks for getting the best Las Vegas car rental for your money.
Follow these simple car rental savings tricks and you will have more money to spend on your Las Vegas vacation.
Check with your credit card company to find out if it has free or discounted rates for the Loss/Damage Waiver coverage when you use that credit card for rental payment.
Make sure you have a valid driver's licence for driving around Las Vegas.
If preferable, ask for a car rental that has a trunk rather than a hatchback.
The last thing you need is thieves being able to see all your personal belongings.
Call your existing car insurance company to find out what coverage you have under that policy when renting a car in Vegas.
This way you will be able to decline some insurance coverage that Las Vegas car rental companies...
Insurance quotes > The Complete Las Vegas Car Rental Checklist, Tip & Tricks
Bad Credit Wedding Loans to Turn the Tide in Your Favor for the Perfect Wedding
Everyone deserves a wonderful wedding and nothing must come in the way for having the perfect wedding. Each of us dreams of walking down the aisle in grand style with the presence of all our near and dear ones. Wedding is one of the most important occasions in the life of an individual, and so couples make an all out effort to have the perfect wedding. On the other hand, this is also a reality that most weddings have the chance of hitting a roadblock called finance. Wedding loans is the answer to all the finance related worries.
Are you worried that you may not be eligible for a wedding loan because you have an adverse credit history? Well you can rest easy and take bad credit wedding loan to meet all your wedding expenses. It often happens during weddings that couples are suddenly bombarded with unforeseen wedding expenses. This is exactly where wedding loans can come to the rescue of couples who want to get married with all the pomp and show associated with the...
Insurance quotes > Bad Credit Wedding Loans to Turn the Tide in Your Favor for the Perfect Wedding
Independent Film Focuses on Individual Forgotten by State's Largest Insurance Organization-The Newest ENRON
As State Compensation Insurance Fund celebrates it's 90th year of providing worker's compensation for injured workers, it does so with the biggest black mark and corruption ever known in the state of California. After 90 years, no significant changes have been made to keep up with today's technology or today's injuries.There are no laws that govern State Fund. There are no regulations or rules to regulate their rates.While everyone complains about them, they remain untouchable by any governmental or legal agencies. Almost Broken is the first movie made by injured workers, for injured workers. This film exposes the secrets and lies about California's biggest insurance company.
State Fund, insures over 60% of the small businesses in the state of California while making it's own rules as it goes along.
While the rates of insurance provided by State Fund have gone up, the employers are victims as well.
They too fall at the mercy of the rates made up by this company...
Insurance quotes > Independent Film Focuses on Individual Forgotten by State's Largest Insurance Organization-The Newest ENRON
Increased property values do not always create liquidity in estates.
(ContentDesk) August 16, 2004 -- Australia is a wonderful country to live in and this is recognised in our land and property values, especially in and around the cities and agricultural areas. Our property prices have soared over the years and, because of these increased values, property has become a very heavy weighting in many asset portfolios held by Australian residents."Properties are not always easily realised and for that matter, as the market generally takes time to recover after a slump, these properties should not be considered liquid assets in an estate plan" says Jossel Ginsburg of Ginsburg Financial Services. "It is often not easy to raise finance on a property held in the estate of a recently deceased income earner or a where the owner has suffered a disability" continues Ginsburg. "It takes income to service a loan, and in times when interest rates may move quickly, banks and mortgage providers are very careful".Ginsburg says that income protection insurance, trauma, term...
Increased property values do not always create liquidity in estates.
Insurance quotes > Increased property values do not always create liquidity in estates.
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